Ruling on Buying "Likes" On Social Media in Islamic Jurisprudence

Abstract

This study aims to know Ruling on Buying "Likes" On Social Media in Islamic Jurisprudence. The study used the descriptive approach to describe the phenomenon as it is in practical reality, then the comparative jurisprudential approach to know the jurisprudential ruling on it.

It concluded that this purchase is divided into two forms: First: Agreement with a company or person to advertise and promote the page, account, or post for the number of likes to reach a certain limit for a specific, known amount.    As for the second way; it uses some electronic programs to increase the number of likes in a fake electronic form in a way that does not express real likes from real users. The study concluded that this way is forbidden because it contains fraud and lies. As for the suspicion that the purchase in the second form is a lie that does not cause harm, the study concluded that it is more likely to say that lying is forbidden and is only permissible for necessity. Therefore, buying fake "false" likes remains forbidden.