Application of the Grey System Theory in Vehicles Marketing

(A case study of vehicles marketing within the objectives of Riyadh Expo 2030)

Authors

  • Rabab Alzahrani University of Jeddah
  • Sara Alshehri University of Jeddah
  • Noura Alshehri University of Jeddah

Keywords:

Riyadh Expo 2030; Fuzzy set; soft set; Fuzzy soft set; Grey theory; Decision-making.

Abstract

In this paper, we use the fuzzy soft set theory and apply the grey theory to marketing electric vehicles so that the optimal option is chosen according to high standards.

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Published

2025-09-20

Issue

Vol. 1 No. 1 (2025)

Section

Articles