Approaches to Research in Arab Media Studies (Yemen as a Model)

Abstract

This study seeks to investigate the trends of research methods in Arab Media Studies (Yemen as a model), which are carried out by classifying media topics, theoretical frameworks, research tools, and scientific approaches, and their implementation in media research in Yemen.

The study depends on the survey as an instrument to point out to the directions of communication and mass media research in Yemen, through unveiling the scientific theories and models, and the instruments and research methods that the communication and media research in Yemen used and applied. The study also uses content analysis as an instrument to analyze the mass media research conducted in Yemen, according to a set of variables which the researcher derived from a pilot study conducted on a sample of media research in Yemen. The researcher also used a comprehensive enumeration of all theses and research in the field of media and communication in Yemen. This study seeks to achieve the following objectives:

1. Describing and documenting the media research trends in Yemen.
2. Knowing the applied and reliable scientific approaches in media research in Yemen.
3. Evaluating the Yemen school in the field of media and communication.
4. Presenting a set of indicators to be used as a guide in the area of mass communication research that the researchers in the field of media can benefit from.
5. Presenting a scientific and reliable study of media and communication research trends in Yemen.