A study of the consumption behavior pattern of the poor family in the Hail region and the mechanisms for managing their consumption patterns form the perspective of social work
Keywords:
consumer behaviour, indigent family, social security.Abstract
The study aims to determine the pattern of consumption behavior of the poor family, to reach the mechanisms of managing those patterns by determining their needs, consumer spending priorities, negative effects of their consumption pattern, and the most important obstacles that limit the satisfaction of their needs. A social survey and a questionnaire were employed in this study as a tool to collect data from a study population represented by a regular random sample size of 348 participants. The results of the study show that (1) the highest needs of poverty-stricken families were economic, health, and social. (2) Their consumer spending priorities were purchasing groceries and spending on housing, education, and services. (3) The most important negative effects of their consumption pattern were having a fear of their children since they are easy prey for society’s enemies, rebellion against society, and the spread of begging. In addition (4) the biggest obstacles to meeting their needs were the high number of their members, the high number of illiterate ones, and the joblessness of the head of the family. In light of these findings, several appropriate recommendations have been made.