The Effect of Social and Cultural Changes on Changing Saudi Women's Traditional Roles in Light of Vision 2030.

Abstract

Recently, the Saudi society has witnessed a combination of profound and rapid transformations, notably Saudi women empowerment in light of Vision 2030. The most important principle of this vision was to empower Saudi women through activating their role and leadership in the labor market and economy. This study aimed to identify the effect of the recent social and cultural changes in the Saudi Society on changing the traditional roles of Saudi women. Interview approach was used as a major tool in this study to collect data from the sample.  In-depth interviews were held with a purposive sample of 15 students at Imam Abdulrahman Bin Faisal University to achieve the study objectives.  The findings showed drastic changes occurred regarding the traditional roles of Saudi women, and the degree of the Society's acceptance of these new roles. The study attributed this to the  social and cultural changes that have taken place in the Saudi society in the recent decades such as digital transformation and the growing efforts in women's empowerment.