The Influence of Practicing Activities of Social Responsibility on the Reputation of the Organization

A Case Study of Banks in Riyadh

Abstract

The interest in Corporate Social Responsibility (CSR) is legitimated by several drivers such as added value. Theoretical and empirical studies point to a relationship between CSR and performance. Only, few studies have been conducted on CSR in relation to Corporate Reputation. The purpose of this research is to highlight the SR activities from the customer’s perception and its impact on corporate reputation in Saudi banking sector. A questionnaire-based survey was conducted (384 respondents). The results showed a direct effect of organizational social responsibility activities on the SR perception. In addition, it revealed a direct impact of SR perception on corporate reputation. However, an indirect impact has been showed between dimensions of SR activities and corporate reputation.