Evaluation of Qassim University Strategic Performance Using Balanced Scorecard (BSC)from Academic Leaders’ Perspective

Abstract

This study aims atidentifying the appropriate method to evaluate the strategic performance of Qassim University using Balanced Scorecard which will contribute to identifying the methodsand development mechanisms of applied strategic performance, in order to achieve university objectivesand strategies.

To achieve this objective, the researchers prepared a questionnaire that was distributed to academic leaders responsible for the strategic performance amounted to (61) Saudi deans, vice-deans, and heads of departments. Survey descriptive approach was utilized to achieve the desired results. The study found that the degree of implementing the Balanced Scorecard dimensions achievedmoderate degree of (2.92), in the financial dimension related tothe exploitation of resources, rationalization of spending, and implementation of financial strategy;student satisfaction of academic performancedimension related to admission policy, educational services, and development of studentsregulations; internal processesdimension related to the participation of university employees in development and modernization, diagnosis of community needs, implementation of strategic plans effectively, and increasing the utilization rates of investment returns;education and developmentdimensionrelated to the consolidation of technical knowledge culture, activation of students field training program, meeting labor market needs and sustainable development participation. According to the results, the study provided a number of recommendations that contribute to raisingthe level of university strategic performance accordingtothe four dimensions of the Balanced Scorecard.